Creative services
Video production proposal: scope, deliverables and pricing example
A video production proposal should tell the client what you will film, which finished videos they will receive and what the price covers. “One promotional video” leaves too much open: a single interview, an event recap and a campaign with several formats involve different work. Define the finished result before agreeing to the shoot. Here is a practical structure, with a fictional example you can adapt rather than copy as a standard package.
In this article
1. Start with the audience and where the video will appear
Ask what the video needs to explain and who will watch it. Then identify the intended channels: a website, a presentation, social media or a paid campaign. Confirm the approximate running time and whether separate horizontal and vertical versions are needed. A short edit can still require substantial planning and filming. Do not use duration alone as a measure of the work.
- Name the main message and intended audience.
- List each finished video and its approximate duration.
- Distinguish a resized export from a separately edited version.
- Confirm whether captions, voice-over or animation are included.
2. Separate production work from client responsibilities
Describe preparation, filming and editing as separate stages. Identify who supplies the brief, script, contributors, location and brand assets. Record the filming window, including any setup time it needs to cover. Discuss access and any permissions that must be arranged before filming. Avoid promising additional crew, equipment or locations that you have not assessed. If the client has not decided an important detail, mark it for confirmation instead of silently including it.
3. Show exactly what will be delivered
This fictional scope illustrates specific choices, not recommended defaults. The short social edits come from the same recording session; they do not include additional shoots. Choose your own review allowance and agree the export specifications with the client.
Project: an introduction video for Cedar Workshop. Filming: one four-hour on-site window, including setup, at one agreed location. Contributors: two interviews arranged by the client. Deliverables: one 60–90 second website video and three 15–20 second vertical edits from the same footage. Included: editing, agreed captions and one consolidated feedback round within the approved brief. Not included: animation, additional filming or delivery of unedited footage. To confirm: shoot date, final export specifications and any required third-party assets.
4. Explain the price and outside costs
Show how preparation, filming and post-production contribute to the offer. For illustration only, USD 500 preparation + USD 1,100 filming + USD 900 editing = USD 2,500 before applicable tax. These are fictional figures, not market rates. If music, stock footage, travel or a separate voice artist costs extra, identify those decisions before presenting a final total. Avoid charging an item separately when the package already includes it. State the currency and tax treatment clearly.
5. Define review, delivery and the next decision
Explain who collects the client’s feedback and what counts as a revision to the agreed brief. A new concept or another shoot needs assessment rather than an automatic promise. Separate a first-edit target from final delivery, which may depend on approvals and supplied assets. Agree the intended use and any relevant licensing arrangements separately; this article is not a rights agreement. In ScopeMic, capture the confirmed brief, add your own figures, then review the proposal and client preview before sharing.
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